Traffic in Chile: How to Build a Funnel That Converts All the Way to FTD
21 Agustus 2026
In Q1 2026, search demand for iGaming brands in Chile reached its highest level in several years, up 42% year over year.
With demand growing this fast, users are especially likely to gravitate toward familiar platforms. That makes it essential to maintain trust at every stage of the funnel — from the creative to the deposit. Any mismatch between the promise and the actual product can hurt conversion.
In this article, we break down why Chile is worth testing, how to structure your campaigns, what role each traffic source should play, what to consider when localizing your funnel, and where to look when traffic is coming in but FTDs are not growing.
Build Your Test Around One Hypothesis
Right after launch, avoid splitting your test into too many segments. If you divide your budget across four regions, verticals, audiences, and ten creatives from day one, each group will receive too little data. The algorithm will have a harder time learning, and you will have a harder time distinguishing a real pattern from a random FTD.
At the start, keep your test matrix compact:
- one traffic source
- one vertical — sports or casino
- two or three creative approaches
- one primary landing page
- a predefined target FTD cost
Change one variable at a time. When comparing creatives, keep the audience, landing page, and offer the same. When testing two landing pages, use the same creative. This way, the results will show which element actually affected the funnel.
Run betting, classic casino, and crypto traffic as separate tests. These segments differ in user motivation, the path to deposit, and post-FTD behavior. Combining them in one campaign will hide those differences behind average metrics.
At first, use regional segmentation mainly for reporting. Santiago Metropolitan Region, Valparaíso, Biobío, and other areas can be split into separate campaigns once you have enough conversions and see a consistent difference in FTD cost or quality.
Test Casino Separately From Sports Campaigns
Casino should not be added to a sports campaign as just another ad group. Give it a separate budget, optimization events, and cohorts.
Right now, the top-performing approaches in Chile are Fortune Tiger and Gates of Olympus Super Scatter. We already have proven, high-converting landing pages for both. Overall, the PG Soft game portfolio performs well in this GEO, while Gates of Olympus Super Scatter stands out among slots.
Compare approaches using the same attribution window. A funnel that generates the first deposit faster may underperform on repeat deposits, while a more expensive FTD can pay off through stronger retention. This difference is especially important for RevShare.
Chile is characterized by high player activity. Traffic in this GEO has a long lifecycle, which is why at 1win we have extended the payback evaluation period for partners to assess performance over a longer timeframe.
It is better to move sports users into casino based on their in-product behavior. Segmentation by views, clicks, and gaming activity will produce more accurate results than showing one casino offer to the entire sports audience.
Plan Sports Traffic Around the Decision-Making Moment
International football provides a steady flow of marketing opportunities. Local matches create shorter spikes in demand, especially when Colo-Colo, Universidad de Chile, Universidad Católica, or the national team are playing.
Split your communication based on time before the event:
- 24–48 hours before kickoff — match context, team form, statistics, and key markets
- 60–90 minutes before kickoff — confirmed lineups, substitutions, and pre-match news
- during the match — only relevant live scenarios synchronized with the product
- after the final whistle — the next match, round, or another relevant event
Do not keep a creative running after its message becomes outdated. An ad featuring starting lineups or a specific odd becomes irrelevant much faster than general tournament content.
Pay separate attention to the time zone. Chile observes daylight saving time, so using a fixed UTC offset can shift your campaign schedule twice a year. Use the America/Santiago time zone and cross-check it against the event time displayed in the product. Otherwise, a lineup-based creative may launch too early, while a live campaign may go live after the match has already started.
Analyze local and international football separately. Compare not only FTD cost, but also time to deposit, average deposit, and repeat deposits. A major match may bring cheap volume with a short lifecycle, while quieter calendar traffic may generate fewer FTDs per day but perform better over time.
Localization
Generic Latin American Spanish often sounds unnatural to users in Chile. At the same time, overloading copy with local slang is not the answer either. Neutral Chilean Spanish keeps the message clear, while one well-placed colloquial expression can make the creative feel more native.
What to keep in mind:
- use CLP and specify the currency on first mention, since the $ symbol may be interpreted as USD
- format amounts in the local style: $10.000 CLP, without decimal commas
- use clear terms such as apuesta, cuotas, depósito, retiro
- do not bring Argentine vos or expressions from Mexican or Colombian creatives into Chile
- use local slang only where it feels natural. For example, lucas works better in native-style creatives than in terms and conditions or interface copy
The offer should look the same across the creative, landing page, and product. Check the bonus amount, minimum deposit, validity period, wagering requirements, and available games or events. If an important condition only appears after registration, reg2dep can drop even when click2reg is strong.
Test localized and neutral versions separately. CTR will show which language captures attention better. Click2reg and reg2dep will tell you whether localization also helps users move further down the funnel.
Read the Funnel Before Turning Off a Campaign
The minimum funnel you should track for Chile looks like this:
impression → click → landing view → registration → payment attempt → FTD → repeat deposit
Make sure to track click2land. Without it, you may blame a weak landing page for low click2reg when, in reality, some users never reached the page at all.
What the data shows | Likely cause | What to check first |
High CTR, weak click2land | Domain issues, redirects, loading speed, or availability with certain ISPs | Traffic by device, network, and link |
Stable click2land, low click2reg | Creative-to-page mismatch, low trust, or a complicated form | Offer, above-the-fold section, registration fields, mobile version |
Registrations are coming in, but payment view is low | Unclear next step or deposit conditions | Post-registration CTA, minimum deposit, currency, and bonus |
Payment attempts are coming in, but FTD is weak | Payment errors or low payment approval rates | Payment method, bank, limits, mobile flow |
FTD is within target, but repeat deposit is weak | Low-quality audience or short-term motivation | Traffic source, creative, game category, and cohort |
Set your target FTD cost and maximum acceptable spend per hypothesis in advance. Once a campaign has spent an amount close to your target FTD cost, look at the intermediate events. Registrations and payment attempts are a reason to check payment performance and give conversions more time. If there is no meaningful activity higher up the funnel, the hypothesis should be paused or reworked.
One cheap FTD does not validate a funnel. Scaling requires repeatable results across several cohorts, stable reg2dep, and player quality that matches your cooperation model. With CPA, monitor FTD validity and approval rates. With RevShare, add repeat deposits, Day 7 and Day 30 activity, average deposit, and revenue per player to your analysis.
What to Prepare Before Scaling
Before increasing your budget, make sure that:
- the domain is consistently accessible and click2land is stable across devices and networks
- the postback sends registrations, FTDs, and other required events correctly and without duplicates
- the traffic source, creative, and landing page still comply with current rules
- payment methods are working and the main reasons for declines are understood
- results are repeatable across several days rather than depending on one match or one creative
- FTD quality matches your model — CPA or RevShare
- the campaign has fresh creatives ready to replace fatigued ones
Increase the budget gradually and keep an unchanged control group. If FTD cost rises after scaling, compare frequency, audience, placements, and launch time. Do not roll back the entire campaign before checking which specific segment caused the change.
Conclusion
Chile is one of the most promising GEOs in LATAM. Demand is growing year over year, while the audience is more active than ever. On top of that, we already have proven landing pages for the top-performing approaches, including Fortune Tiger, Gates of Olympus Super Scatter, and the PG Soft game portfolio.
If you are looking for a GEO with strong long-term potential and want to enter a growing market, Chile is definitely worth considering. Before launching traffic, reach out to your 1win Partners manager — we will help you review your funnel and prepare it for launch.
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